job description
We are looking for an experienced, creative, and skilled Paid Search & Social Campaign Manager – a PPC Expert, someone with a passion and talent for marketing to join our dynamic team.
As a Paid Media Manager, you will be responsible for the creation and development of successful campaign marketing strategies for clients from a variety of different industries.
The successful candidate will:
• Be a PPC expert!
• Have advanced experience in sponsored ads and paid digital advertising management (Google/Facebook/Instagram)
• Be skilled at campaign strategy development and implementation
• Have excellent client communication skills
• Have experience working with a team
• Demonstrate a willingness to support the team and grow through feedback and process improvements
Candybox Marketing is an award-winning full-service digital marketing agency with studios in Oakville, Ontario and Halifax, Nova Scotia. We have been recognized as one of Canada’s Fastest Growing Companies 3 years in a row and have been listed on the Great Places to Work list for 2021. We are a team of innovative marketers looking to make the web sweet!
Start Date: ASAP
responsibilities
- Create digital marketing strategies to convert visitors into leads/customers (conversion optimization)
- Deliver account management for companies that range from a variety of different industries
- Create and manage Social Media Campaigns, developing ad copy and designing visuals for platforms such as, but not limited to, Instagram, Facebook, Pinterest, Reddit, LinkedIn etc
Launch Search Engine Marketing (SEM) campaigns (Search, Display, Shopping, Video Campaigns) - Analyze data available through Google Analytics and provide recommendations to improve results and implementing agreed upon strategy
- Apply integrated marketing communications across multiple channels
- Work directly with Video/Photography/Content departments
- Manage and provide monthly reports to clients
- Stay up to date with new strategies and case studies
- Support the sales team with forecasting projections for prospective clients
requirements for the role
- Minimum 2+ years of experience in executing and managing Search Engine Marketing (SEM) Pay Per Click (PPC)
- Minimum 2+ years strategizing optimal PPC Strategies
- Google Ad / Google Analytics certified
- Advanced experience in sponsored ads and paid digital advertising management (Google/Facebook/Instagram)
- Experience with tools such as Google Data Studio, Google Trends, Google Analytics, Google Ads, Facebook Business Manager, Google Keyword Planner and LinkedIn Business Manager
- A strong understanding and experience in digital ads best practices, industry standards and how to set KPIs to reach client goals
- Be skilled at campaign strategy development and implementation
- Excellent client communication skills
- Experience working with a team
- Demonstrate a willingness to support the team and grow through feedback and process improvements
- Experience with campaign strategy from ideation to execution
- Understanding of inbound marketing, landing pages and conversion tracking
- Experience in design and image creation (Figma or Adobe Products)
- Easily learn new software (reporting, tracking etc)
- Proficient in an Apple and Google Drive environment
- Passionate about marketing and the end-user
what we are looking for in a successful candidate
- Act with Integrity
- Self-Managed
- Adaptable
- Accountable
- Problem Solver
- Do what you say you will do
- Consistently demonstrate positive behaviour
- Take Initiative
- Strong Work Ethic
- Punctual
what we offer
- Competitive salary
- Health benefits (dental, eye care, physio, medical, massage, and more)
- Work from home options available until further notice
- Annual bonuses based on performance and company success
- Group RRSP Participation
Candybox Marketing follows ethical recruitment practices. We will never request any form of payment, financial information, money transfers, cryptocurrency purchases, or fees from candidates during the application or interview process. Our legitimate recruitment activities are limited to reviewing applications, conducting interviews in person or via phone/video call, and extending job offers directly from our human resources department. Please be aware that a phone call from our human resource department and emails from careers@candyboxmarketing.com are the only authorized recruitment communications you should expect from our organization.
